Do your marketing efforts make a difference? Prove it.
Learn to analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through alternative measurement methods with A Marketer’s Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts. This new book – written by healthcare marketer Chris Bevolo and published by HealthLeaders Media – provides all the tools you need to confidently measure healthcare marketing results.
“If ever there was a marketing book that is a true page-turner, this is it. Brilliantly written: clear, concise and actionable information. This is ROI for dummies. You WILL know what to do after reading Chris’ book”
SVP, Strategic Planning and Implementation
Guthrie Health, Sayre, PA
“Measuring results is both the primary goal and ultimate challenge for all healthcare marketing professionals. In this book, Chris Bevolo has done a very good job of not only covering a wide range of measurement options and approaches but also in providing the depth needed to implement these approaches in today’s healthcare marketing environment. I highly recommend this book for any professional dealing with the issue of measuring the results of their marketing efforts.”
David Marlowe, Principal
Strategic Marketing Concepts